UNIT 3: LO1 Grid (Resubmission)

What is the purpose of research?
The purpose of doing research is to anticipate and meet the audience’s needs, to understand the market and possible competition and to effectively plan ahead of production.
Type of research	Explanation	Examples	Advantages	Disadvantages
Primary	Primary Research is a collection of data done by the researcher, in this case us, it is usually done to gain some insight into the issue or topic that we are analysing.		Some advantages of Primary research include; Primary research is usually more up to date and acute and also means that the researcher can focus on both Quantitative and Qualitative issues.	With Primary research you would usually get a low response rate to the questions and by the time that the research is finished, it may be out of date.
Secondary	Secondary Research is a summary of existing research rather than primary research, which is collected from experiments and the people you ask.		Secondary research is easily accessible compared to primary research, it will also alert the researcher to any potential problems. It is immediately available and it is inexpensive.	In terms of disadvantages however, it is frequently outdated and potentially unreliable. The information may not be applicable and the data may be difficult to obtain.
Qualitative	Qualitative research is research that requires a more in-depth response, it allows you to ask personal question and collect more data on people, this is best used in T.V shows when they get the personal response from viewers	An example Qualitative of research is from the programme supersize me, (http://www.youtube.com/watch?v=N2diPZOtty0&feature=related) in this clip 1.17 second into the clip he describes the effects of eating Mc Donald’s everyday with the camera man asking him question, I like prefer this way of presenting information because you understand what is being said and you could relate to the way he is feeling rather then it being displayed on a graph.	Qualitative of research is easily accessible, this is useful for companies who need to access the information easily and quickly, this works out well for the film industries when they ask people coming out of the cinema weather they thought the film was any good.	Several disadvantages of Qualitative of research is that the response given could be influenced by a third party and the authenticity and credibility is questionable, and the response could be bias towards the strong opinions of the person responding
Quantitative	Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.	In a Programme called Super size me (http://www.youtube.com/watch?v=f2Eo1fa7JBo) and 1.49 seconds into it there is an example of Quantitative research the graphs show how obesity has increased over the years. This is presented in a light hearted way, with colours to indicate which states are mostly affected in each year, I thought that the way in which the data was presented was helpful in making it easier to understand and keep the audience's interests, for example Learned that in Mississippi 25% of the people suffer from obesity.	Advantages of Quantitative research is that the results are easily analyzed and easy to compare against other data	A disadvantage of may be that the data would need regularly updating so this could lead into spending more money, for example a T.V show would need to do test each week to find out the amount of ratings they have and compare them with previous data collected to see if the popularity of the programme is increasing or decreasing, and depending on the ratings they receive would play a major part in determining the outcome of the show.
Market Research	The collection and analysis of information about the market within which the product will compete with other products for audience and revenue	A market research survey, which seems to be the most popular way of gaining information in market research. https://www.youtube.com/watch?v=Eh_GybiVxxA	You can get consumers’ reactions to your documentary when it is still in production. This should enlighten any further development so it suits its intended audience.	Market research is primarily based on people’s opinions and views of a single product or service. The lack of members of the public may also be a negative factor for a company’s market research.
Audience Research	Audience research is defined as any communication research that is conducted  on specific audiences to gather information about their knowledge,interests, preferences, or behaviour. The audience could be based on various groups, such as race and ethnicity, age, education, or family income	Here is an example of audience research, https://www.youtube.com/watch?v=uRff-krdQgY	In terms of advantages, you would get to know and understand these people’s views on the matter that we are researching, if it were for our interviews, it would then be truthful as the person would most probably be on their own	There are obviously quite a few disadvantages of Audience research however, for example, the audience may not even want to do a interview with us and it is also quite time consuming to interview enough people that we would need.
Production Research	Production research focuses on the production of a product, in other words, how it’s made. The purpose of production research is to help companies to decide on a number of factors that will affect how they create their product. One of the factors that the company will have to research is how it would be best to show their product to their specific target audience.		The advantage can be the knowledge of how much everything is going to cost and where to get all the main resources from.	The disadvantages include that it is easy to over advertise where people will get bored of them.
What types of research will you conduct to help with your work? Secondary Research will be one of the main types of research we will be going into, as we will be research and gaining information about OCD and obsessive behaviour. What makes them the most effective for what you want to do? It makes it the most effective research method for use, as we can easily search and  browse the NHS’s website or other websites to gain insights on OCD as as a result this will help us understand these problems and would make writing up questions much simpler. How will it help you and how will it benefit your production? As i had mentioned, it will benefit our production to do secondary research about OCD and other related mental health issues, as it would make speaking abou them much easier and also would improve the detail and relevance of the questions we write and ask the interviewee.